Migdal

Migdal

  • CATEGORY
  • LOCATION
  • TOTAL AREA

Concept


Migdal wanted to appeal to the “people” and open branches with street level store fronts, without any intimidating towers.

In this case we chose to convey the “feel” of the street in our graphic design, which is incorporated into the furniture, walls and ceiling, all part of the street itself.

Notice the light fixture on the ceiling, used as a creative visual branding platform for Migdal.

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