Swingfans

Swingfans

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Concept


Remember when we were young and there was a ceiling fan in the room, but above it was a light fixture?

 

This set up basically engulfed the room in shadow and drove us crazy without being able to pinpoint the reason why!

 

So, this is exactly the concept of the design of this fan store, just the other way around.

 

We wanted to draw the customers’ attention to the store’s ceiling, which is why we chose to utilize the shadows cast by the fans, only this time the shadows are cast upon the ceiling rather than the floor.

 

We have made sure that the store is engulfed in light, but from the sides, without bothering the vision of the customers.

 

In this project we have incorporated modern architectural materials and have ensured that the customer experience be pleasant and inviting.

 

Photo: Lior Teitler

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