HOT sales and service branch in Nahariya. The branch has been designed by European standards which incorporates warm materials such as wood. In order to incorporate a concept of innovation into the design, we chose to use hidden lighting embedded on the walls and in the furniture. On the ceiling there is lighting that expresses movement, promoting the entrance into the store. According to the branch manager, the store has increased sales 3.5 fold following the renovation, and to quote him: “people come in and just stand to admire the design”.