HOT sales and service branch in Nahariya. The branch has been designed by European standards which incorporates warm materials such as wood. In order to incorporate a concept of innovation into the design, we chose to use hidden lighting embedded on the walls and in the furniture. On the ceiling there is lighting that expresses movement, promoting the entrance into the store. According to the branch manager, the store has increased sales 3.5 fold following the renovation, and to quote him: “people come in and just stand to admire the design”.

The display room of “New Cinema” importers of Crocs, Blundstone and many other brands. It started with us being invited to consult on the project and ended with us designing the entire space. We have switched the windows to Belgian profile windows of the “Modrian” design. We have incorporated into the space acoustic materials in order to provide a sense of intimacy between the transactions being made. Each brand has its own allotted corner, and the pictures speak for themselves. An eclectic and brand-centric design.

The worlds first coordination and thinking game was the Rubik’s cube. This concept guided us in designing this space, on top of MCR’s activity as a mobile game developer. In the design, we incorporated a lighted laser cut acrylic in order to achieve a young and innovative look. An electromagnetic light fixture that spins and hovers. We designed a target type game that challenges the employees to achieve cool goals. In summary: work hard, play harder!

Migdal wanted to appeal to the “people” and open branches with street level store fronts, without any intimidating towers. In this case we chose to convey the “feel” of the street in our graphic design, which is incorporated into the furniture, walls and ceiling, all part of the street itself. Notice the light fixture on the ceiling, used as a creative visual branding platform for Migdal.

The bold and surreal design has created an atmosphere of a young and groundbreaking company. In 2012 the company set up its first offices in the city of Sderot. We built the brand language and designed the space in accordance to the graphic language. In 2015 Target Call expanded and erected a branch in the city of Ashdod. In 2019 we designed the new branch of Target Call, which today is the largest telemarketing company in the south. It’s great when clients return and we grow with them.

A “lid” is a single point part of a line of tight knit points that create a line. The line is in fact the “norm” and the single point, the “exception”, but in this case, that is exactly what we are looking for – that same single exceptional point! On the basis of this concept we developed the graphic language for the company as well as the interior design concept. (Lidim – 2010)

W was created in order to accommodate work share type offices. It is intended mostly for lawyers and prestigious occupations. The project is still in the construction phase.

Design of the elevator corridor in a building in Neve Zedek. Know that feeling of arriving at a new hotel and on the way to your room you feel like touching the hallway walls? So, this is exactly the concept of our design of the space. We wanted to give the visitor an array of high end and pleasant materials to interact with on their way to the apartment areas. In the main foyer we elevated the ceiling using a printed picture on panplex, which gives a feeling of depth and height. We used a play on light and shade with regards to signage to add yet another twist : )

Israel’s first micro hotel. Yes yes, this is a new and different concept that provides customers the ability to both stand in their room and also sleep comfortably in a well-designed room that interfaces with their phone. This project is currently being erected.

New Work was created based on the assumption that a Tel Aviv job placement company must be young and inviting, in the midst of Tel Aviv’s bustling streets, and not another office in a high tower – finding a job on an eye to eye and street level.