The bold and surreal design has created an atmosphere of a young and groundbreaking company. In 2012 the company set up its first offices in the city of Sderot. We built the brand language and designed the space in accordance to the graphic language. In 2015 Target Call expanded and erected a branch in the city of Ashdod. In 2019 we designed the new branch of Target Call, which today is the largest telemarketing company in the south. It’s great when clients return and we grow with them.

A “lid” is a single point part of a line of tight knit points that create a line. The line is in fact the “norm” and the single point, the “exception”, but in this case, that is exactly what we are looking for – that same single exceptional point! On the basis of this concept we developed the graphic language for the company as well as the interior design concept. (Lidim – 2010)

Design of the elevator corridor in a building in Neve Zedek. Know that feeling of arriving at a new hotel and on the way to your room you feel like touching the hallway walls? So, this is exactly the concept of our design of the space. We wanted to give the visitor an array of high end and pleasant materials to interact with on their way to the apartment areas. In the main foyer we elevated the ceiling using a printed picture on panplex, which gives a feeling of depth and height. We used a play on light and shade with regards to signage to add yet another twist : )

Israel’s first micro hotel. Yes yes, this is a new and different concept that provides customers the ability to both stand in their room and also sleep comfortably in a well-designed room that interfaces with their phone. This project is currently being erected.

New Work was created based on the assumption that a Tel Aviv job placement company must be young and inviting, in the midst of Tel Aviv’s bustling streets, and not another office in a high tower – finding a job on an eye to eye and street level.

The client asked us to provide through the design of the store a message of a modern European brand within the Israeli environment, including a modern design concept and urban characteristics. The name, logo, products, design style, the given space and even the brands all speak the “urban” language. We approached the development of the concept with the intent of understanding the meaning behind the term “urban”.

76 stores throughout the country. The design of WeShoes is a derivative of the branding concept given to us by the 3 Bears marketing group. The interior design supports elements of geometric graphs which help convey progress and innovation. In the entrance of the store we have created a sort of “veil” which is used as a mini showroom for the store’s brands and conveys a sense of grandiose and confidence in the brand. For the first time in Israel, the store has been equipped with walls made up of wooden beams, allowing for full modularity of the display. Each store has a shoe cleaning apparatus, so even if you didn’t end up buying shoes, you are welcome to come and rejuvenate yours. This is the perfect experience!

“Smiles – Sderot” A dentist clinic needs to make us smile, even when we arrive in pain. On the one hand, the design is very clean and elegant, and on the other, incorporates elements that provide the space with color and peak interest.

The project included finding the property, branding the clinic, creating the website and providing the interior design. We dub this type of project “PUNKT Doctor”, and includes all necessary services provided to the doctor so they can focus solely on their meaningful work. This project required a rustic, modern, pleasant and ergonomic feel to the design. Some people say that this clinic make you want an excuse to visit…

The clinic at Yirmiyahu 37, resides in the old north of Tel Aviv and has been erected in just 60 days. In this project, we provided all adjacent services including creating the logo, designing the space, and custom furniture. The clinic includes 3 doctor’s offices and a lobby/waiting room – all within just 47 square meters! Another clinic that makes you want an excuse to visit it : )