The client asked us to provide through the design of the store a message of a modern European brand within the Israeli environment, including a modern design concept and urban characteristics. The name, logo, products, design style, the given space and even the brands all speak the “urban” language. We approached the development of the concept with the intent of understanding the meaning behind the term “urban”.

76 stores throughout the country. The design of WeShoes is a derivative of the branding concept given to us by the 3 Bears marketing group. The interior design supports elements of geometric graphs which help convey progress and innovation. In the entrance of the store we have created a sort of “veil” which is used as a mini showroom for the store’s brands and conveys a sense of grandiose and confidence in the brand. For the first time in Israel, the store has been equipped with walls made up of wooden beams, allowing for full modularity of the display. Each store has a shoe cleaning apparatus, so even if you didn’t end up buying shoes, you are welcome to come and rejuvenate yours. This is the perfect experience!

“Smiles – Sderot” A dentist clinic needs to make us smile, even when we arrive in pain. On the one hand, the design is very clean and elegant, and on the other, incorporates elements that provide the space with color and peak interest.

Plastic surgery clinics attract clientele of a high socio-economic status. Therefore, the use of high end and quality materials is essential. The psychology behind the design is for the client to feel that they will receive the same level of care and attention as the proprietor has given to the design of their clinic. Geometry signifies precision and this was the concept that guided us in the design process.

The project included finding the property, branding the clinic, creating the website and providing the interior design. We dub this type of project “PUNKT Doctor”, and includes all necessary services provided to the doctor so they can focus solely on their meaningful work. This project required a rustic, modern, pleasant and ergonomic feel to the design. Some people say that this clinic make you want an excuse to visit…

The clinic at Yirmiyahu 37, resides in the old north of Tel Aviv and has been erected in just 60 days. In this project, we provided all adjacent services including creating the logo, designing the space, and custom furniture. The clinic includes 3 doctor’s offices and a lobby/waiting room – all within just 47 square meters! Another clinic that makes you want an excuse to visit it : )

Design of the brand’s Israeli branches. The concept – the purity of sport. The running track created in the store is intended to promote the core values of the store, and also provides the customer with the will to “get on the track” – who doesn’t? In addition, we built the graphic language of the chain which included the creation of the slogan “sport professionals”.

IBags first concept store has been designed with the purpose of promoting a leading online brand. The prime material chosen for this project was Poligal, with which most of the store’s walls are covered with. The use of this interesting material helps to create an illusion of exclusivity. The lighting set behind the Poligal makes it “pop” and highlights its opaque sheen.

In this project we were asked to design the first and sole gallery of its kind in the country. An interactive gallery which holds a stock of over 80 million photos from around the world. Together with the client, we developed a marketing strategy for the gallery and created the brand and concept language. The challenge of designing this space was one the one hand, keeping the galleries identity intact, and on the other, set it apart from other galleries as a modern, innovative and interactive gallery that has never been seen in Israel. The galleries visitors are invited to experience the space by passing through light frames designed to welcome them in, as well as unique pixelated floors, unconventional in a classic gallery. The galleries visitors are exposed to a unique and one of a kind 3D video display (3D mapping projection), which explains the galleries concept. The customer service station has been thoughtfully designed and provides a private and pleasant service experience to its patrons.